Careers
Marketing Specialist
NetherlandsFull-timeGlobal
š Midš Hybrid
ActivePosted within the last 30 days
Job Description
[AI-summarized by JobStash]
You will manage the full marketing and growth funnel across acquisition, activation, retention and referral. You will design and run structured growth experiments, operate and optimise performance marketing channels (Google, Meta, LinkedIn, X), and develop email, in-app and push automations. You will analyse funnels and user behaviour with analytics tools, build clear dashboards for core KPIs, collaborate with product and engineering on onboarding and activation, and develop SEO, referral and partnership initiatives based on data-driven insights.
Requirements
- āDemonstrable experience in growth marketing or performance marketing
- āAnalytical and results-oriented working style
- āExperience with GA4, Google Tag Manager and A/B testing
- āAffinity for data, experimentation and continuous optimisation
- āAbility to work independently and take responsibility
- āInterest in crypto, investing or fintech (experience with regulated products is a plus)
- āGood communication skills in Dutch and English
Responsibilities
- āManage the full marketing and growth funnel (acquisition, activation, retention, referral)
- āDesign and run structured growth experiments
- āManage and optimise performance marketing channels (Google, Meta, LinkedIn, X)
- āDevelop and improve email, in-app and push automations
- āAnalyse funnels and user behaviour using analytics tools
- āBuild dashboards for core KPIs
- āCollaborate with product and engineering on onboarding and activation
- āDevelop SEO, referral and partnership initiatives
- āTranslate data and insights into concrete actions and priorities
Benefits & Perks
- āHybrid work within the Netherlands
Tech Stack
partnershipspush automationpush notificationsSEOexperimentationgrowthEmail automationGoogle Tag Managerin-app automationacquisitionproject:Change