Bond Labs
Defi Marketing Lead
NEWJob Description
4h ago
About Bond
Bond is launching on mainnet with $100M in LP commitments, a full DeFi product suite - Spot AMM, Perpetual DEX, Borrowing & Lending, Neobank, Vaults, and Stablecoin - and backing from 0g Foundation, re7, Midas, and Turtle Club. This is a multi-chain EVM superapp built to be the definitive home for on-chain finance.
**
The role**
You'll own marketing end to end - running the growth engine that turns awareness into traders and traders into advocates. This is a hands-on leadership role in a lean, early-stage team. You set the strategy and you also write the threads.
What you'll do
Strategy & Narrative
- Support the CMO in shaping GTM across the full product suite - Spot, Perps, Lending, Neobank, Vaults, and the Stablecoin - and own its execution, from launch planning through lifecycle optimization.
- Translate Bond's vision into a narrative for DeFi audience, which narratives Bond chooses to own, lead, explore.
- Turn strategy into concrete plans, briefs, and campaigns, keeping the work grounded in user behavior, competitive moves, and market reality.
- Execute launches across the product suite with narratives tailored to traders, LPs, borrowers, and users new to on-chain finance.
- Own full-funnel growth - acquisition, activation, first trade, retention - and run experiments that move the metrics that matter: volume, TVL, market depth, repeat usage, fee revenue.
- Turn funnel and cohort data into programs that close friction points in the user journey, and kill or scale them on evidence, not vibes.
- Help build Bond's reputation as the trusted, credible home for on-chain finance, and keep the voice consistent across - coordinating design and brand execution as we scale.
- Own content end to end - threads, announcements, explainers, thought leadership - alongside the KOL, media, and ecosystem-partner relationships that amplify it.
- Grow a community of traders, builders, and advocates, and support the CMO and founding team on personal-brand storytelling.
- Represent Bond at online and offline events - conferences, meetups, Spaces, AMAs - contributing to planning and on-the-ground event execution as part of a wider team effort.
What we're looking for
- 4+ years in marketing, with a track record of driving measurable growth.
- Experience marketing DeFi, trading, or financial products.
- Ownership mindset; comfortable with high autonomy and ambiguity in an early-stage environment.
- Excellent English; able to distill complex products into clear, sharp messaging.
Nice to have
- Experience launching or scaling a consumer crypto/Defi product from zero.
- An existing network among crypto KOLs, media, or EVM ecosystem partners.
What's in it for you
- Strong package with real career growth at a DeFi project launching with serious backing; $80,000–100,000/yr in a negotiable combination of stablecoins and token allocation, with standard vesting. Your upside scales directly with Bond's.
- High ownership: you define the function, not inherit a playbook.
- Direct collaboration with the founding team on strategy and narrative.
To apply, send your CV to marketing@bond.xyz**
:
Location: Remote
Benefits: Distributed Team, Equity Compensation
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