Fairmint
Head of Marketing
US East Coast (NYC preferred)Full-timeGlobal
š Executive
Job Description
[AI-summarized by JobStash]
You will own the marketing engine end-to-end: plan and execute campaigns, launches, and channel strategies; optimize the acquisition and activation funnel; run marketing operations including CRM and analytics; design and execute launch playbooks; manage growth channels and measure performance to drive measurable user and founder adoption.
Requirements
- ā4+ years in marketing leadership roles at fintech, SaaS, or web3 companies
- āProven record of executing data-driven campaigns that drive growth and adoption
- āDeep understanding of founder and investor acquisition funnels
- āHands-on operator comfortable with tools like HubSpot, Webflow, GA4, and campaign dashboards
- āExcellent project management, analytical, and communication skills
- āNative-level English and ability to write high-converting copy
- āMust be based on the US East Coast (NYC preferred) and authorized to work in the US
- āPosition is for US Citizen or Permanent Resident
Responsibilities
- āBuild, test, and scale demand generation and user acquisition strategies for founders and investors
- āLead product marketing for the Investor App and Captable platform, including positioning, messaging, and launch execution
- āOwn marketing operations including CRM, analytics, campaign tracking, and marketing stack optimization
- āManage growth channels including email, SEO, community, social, paid, and partnerships with a focus on performance metrics
- āDesign and run launch playbooks for product releases, integrations, and ecosystem partnerships
- āCollaborate with cross-functional stakeholders to align storytelling with performance marketing
- āHire, mentor, and manage a small team across content, growth, and design
- āTrack KPIs and own the marketing funnel across awareness, activation, engagement, and retention
Benefits & Perks
- āCompetitive salary
- āEquity
- āHealth benefits
Tech Stack
paid advertisingdemand generationWebflowMessagingSEOfunnel optimizationcommunityanalyticslaunch executionmarketing operations