Drift
Head of GTM
NEWRemote (US/Asia timezones preferred)Full-timeGlobal
š Seniorš Remote
RemoteRemote work position availableActivePosted within the last 30 days
Job Description
[AI-summarized by JobStash]
You will own the end-to-end user growth playbook: craft strategy and run high-impact campaigns, form and manage GTM partnerships, activate power users and trading groups, and scale new and existing products. You will partner with product, data, and engineering to build retention and liquidity loops, measure impact, and optimize funnel metrics.
Requirements
- ā4ā7 years of experience in GTM, growth, product marketing, trading, or strategy roles at a crypto protocol, trading firm, or CEX
- āExisting crypto-native network
- āExisting presence on Crypto Twitter
- āDeep understanding of crypto culture, memes, narratives, and market dynamics
- āStrong project management skills and track record of shipping cross-functional campaigns
- āStrong command of trading mechanics, via active trading or close work with traders
- āAnalytical mindset and fluency in funnel metrics, conversion modeling, SQL, dashboards, and experimentation frameworks
- āEntrepreneurial energy, high ownership, and ability to work in ambiguity
- āExperience with growth and GTM at a perpetuals exchange or CEX (bonus)
- āFamiliarity with on-chain and data analytics tools (bonus)
- āPrior experience in high-growth, early-stage startups or protocol teams (bonus)
Responsibilities
- āAchieve 5X current trading volume within a year by onboarding new traders and market makers and launching growth programs
- āOwn customer and user relationships and manage business development with traders, trading groups, and crypto funds
- āActivate power users and design tailored go-to-market playbooks
- āPartner closely with product, data, and engineering to identify and execute GTM loops that drive volume, TVL, and retention
- āCollaborate with product marketing and community to shape product narratives, campaign strategy, and launch communications
- āContinuously evaluate UX, liquidity loops, and user stickiness to improve product experience
Benefits & Perks
- āWork directly with leadership and founding team on core growth and product decisions
- āJoin a fast-growing DeFi team building on Solana
- āCompetitive compensation (base + upside)
- āFast-paced team with extreme ownership and autonomy
Tech Stack
product marketingpartnershipsSQLcommunityon-chain analyticsDeFiTVLexperimentationSolanatrading