SEO Growth Lead

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15h ago

About Zignaly
Zignaly is a digital investing platform focused on building smart, long‑term multi‑asset portfolios. We are evolving beyond traditional crypto positioning and building a strong organic acquisition engine powered by data, structured content systems, and technical SEO excellence.
We are looking for a Senior SEO & Content Manager who will own organic growth performance end‑to‑end from keyword strategy to content optimization, publication, technical implementation, and continuous improvement.

Role Mission
Own and scale Zignaly’s organic growth engine, building an acquisition channel that grows consistently over time and is designed to become one of our strongest drivers of customer growth within the next two years.
We are not starting from zero, but we are building for scale.
This is a leadership role. You will define standards, guide writers, collaborate cross-functionally, and progressively structure the organic function with long-term impact in mind.

This role combines:

Strategic SEO leadership
Content system ownership
Technical SEO execution
Team guidance and cross-functional coordination
Data-driven performance accountability

Develop and maintain Zignaly’s SEO strategy aligned with business goals
Define keyword clusters, topic maps, and search intent frameworks
Prioritize opportunities based on traffic, competition, and conversion potential
Stay ahead of algorithm updates and industry shifts

Targets a clear search intent
Is structurally aligned with its keyword cluster
Is internally linked within a strategic architecture
Includes appropriate structured data (schema)
Supports measurable conversion goals

Traffic by article and category
Assisted conversions
Direct conversions
Funnel contribution

Make optimization decisions based on measurable business impact
Report insights and recommend actions

Internal & external linking
Structured data / schema
Meta tags and structured markup
Canonicals and indexing rules

Collaborate with developers when advanced technical implementation is required
Identify and resolve crawl, indexing, and performance issues
Strengthen Zignaly’s entity structure and semantic footprint across the web

Templates
Widgets
API integrations
Dynamic content generation

Work with developers to deploy scalable search pages

Lead the SEO direction of the content team
Define content standards, briefs, and optimization frameworks
Review and approve content from an SEO perspective
Train writers and collaborators on SEO best practices
Collaborate with product, marketing, and development teams on structural improvements
Influence roadmap decisions that impact organic growth
Build processes that scale the organic engine over time

Growth in qualified organic traffic
Expansion of topical authority across priority clusters
Increased share of search within target investment categories
Organic contribution to customer acquisition
Visibility in AI-driven search environments and strong brand authority signals
Technical SEO health and crawl efficiency

Experience in fintech or investing
Experience with programmatic SEO
Experience scaling content systems

Take initiative without waiting for permission
Think in terms of structure and long-term strategy, not isolated tasks
Prefer building sustainable strategies over short-term hacks
Are comfortable making strategic decisions with ownership
Want to scale your impact as the company grows

What We Offer:

Competitive annual salary ranging from $18,000.00 to $36,000.00 (USD).
Fully remote work environment.
Opportunity to work in a cutting-edge industry.
Collaborative and inclusive work culture.
Professional growth and development opportunities.

Why Join Us:
If you are a strategic and analytical SEO professional with a passion for innovation and excellence, we would love to hear from you. Please submit your resume, portfolio, and a cover letter outlining your relevant experience and why you are a great fit for this role.

At Zignal