VP - Marketing

About the Role

DWF Labs seeks a Vice President of Marketing to oversee the organization’s global brand, communications, content, and social strategy. This position involves managing how the company presents itself across earned media, owned channels, and major announcements, while collaborating with leadership and business teams to build awareness and establish DWF Labs as a prominent industry voice.

Responsibilities

• Own global communications strategy, narrative, and brand positioning across crypto and mainstream audiences.
• Lead earned media, executive thought leadership, and announcement strategy through managing relationships with press, journalists, agencies, and industry influencers.
• Lead go-to-market strategy for product launches, investments, partnerships, and corporate milestones, driving cross-functional execution across marketing, BD, ventures, trading, and leadership.
• Define and evolve DWF Labs’ positioning across market making, investing, incubation, and institutional products by identifying emerging narratives and placing DWF Labs at the center of key industry conversations.
• Drive strategy and performance across all owned channels (X, Telegram, LinkedIn, YouTube), building a content engine that spans market insights, thought leadership, product education, and company news.
• Lead and mentor a global team across communications, content, social, design, and agency partners, setting clear KPIs, scalable processes, and reporting frameworks.

• 10+ years of experience in marketing, communications, content, or brand leadership within crypto.
• Proven track record leading communications and content strategies for global brands.
• Strong media relationships across crypto, financial, technology, and business publications.
• Experience launching products, platforms, or major ecosystem initiatives.
• Excellent writing, messaging, and storytelling skills.
• Ability to translate complex technical and financial concepts into compelling narratives.
• Experience managing cross-functional teams and external agencies.
• Comfort operating in a fast-paced, high-growth environment.