Lifecycle Braze Wizard

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2h ago

Location

USA

Employment Type

Full time

Location Type

Remote

Department

Business

Moonshot is the “Robinhood for DeFi”—an iOS and Android app that lets anyone trade cryptocurrencies on-chain through a user-friendly interface.

Since our launch in July 2024, we’ve attracted 2M+ users.

Our mission: Make moonshots possible for everyone.

Our vision: Make a world where life-changing financial outcomes are within everyone's reach.

Everyone on our team is both a decision-maker and an implementer—united by a sense of urgency and driven by the conviction that our work can transform global finance. If you thrive on curiosity, welcome tough challenges, and aspire to leave a meaningful mark on the world, Moonshot is the place for you. You’ll run toward the hardest problems alongside high-caliber teammates who consistently push each other to excel and who share your dedication to shaping the future of decentralized finance.

This role is full-time, preferably located in NYC. Open to remote for the right candidate.

The Opportunity

As a Lifecycle / Retention Manager (Braze) at Moonshot, you’ll own Braze end-to-end: email, push, in-app messaging, segmentation, journeys, and reactivation. Experience in sports betting, crypto, consumer apps, or trading environments is a strong plus.

Responsibilities:

Own all lifecycle messaging in Braze (email, push, in-app, inbox)

Build and maintain automated onboarding, retention, and win-back flows

Create dynamic segmentation and triggered journeys

Set up and monitor promotions and targeted incentives

Run A/B tests and weekly lifecycle experiments

Track activation → retention → reactivation KPIs and report learnings

What We Look For in You

5+ years in Lifecycle / CRM / Retention for a consumer app

Hands-on proficiency in Braze (canvas, segmentation, etc.)

Experience moving metrics, not just sending messages

Strong short-form copy instincts (mobile-first)

Comfort using data to inform decisions

Nice to Haves

Crypto / trading / sportsbook / DFS experience

Understanding of trader psychology, incentives, and habit loops

Location

NYC preferred (will have to travel for in-person sprints)

Remote

Compensation & Package

Competitive salary

Equity opportunities

5% 401(k) Match

Health benefits (75% premium coverage) + $150,000 in life insurance coverage

$1,000 one time office set up stipend

Flexible PTO

:

moonshot.money

Compensation: $84k - $150k estimated

Location: United States

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