Aave Protocol
Product Marketing Manager
NEWRemoteFull-timeGlobal
š Seniorš Hybrid
RemoteRemote work position availableActivePosted within the last 30 days
Job Description
[AI-summarized by JobStash]
You will define how products connect with users, from positioning and messaging to go-to-market strategy and launches. You will collaborate with product, design, and marketing to craft narratives, create assets (landing pages, in-app communications, lifecycle emails, FAQs), and translate qualitative and quantitative insights into actionable recommendations. You will measure performance and optimise initiatives to increase awareness, engagement, and adoption.
Requirements
- ā7+ years of experience in product marketing, ideally in fintech, payments, or high-growth consumer tech
- āProven track record of launching and scaling products
- āExcellent written and verbal communication skills
- āDeep user empathy and ability to turn insights into action
- āExperience with paid media
- āStrong analytical skills and comfort interpreting data to inform strategy
- āCollaborative approach and ability to work cross-functionally
- āAdaptability and comfort working in ambiguous, fast-moving environments
Responsibilities
- āOwn end-to-end go-to-market plans for new features and offerings
- āPartner with leadership and stakeholders to execute effective product launches
- āLead market intelligence, segmentation, and customer profiling
- āDevelop and refine messaging frameworks and run message testing
- āConduct qualitative and quantitative user research and translate insights into personas and user journeys
- āCreate core product marketing assets such as landing pages, in-app communications, lifecycle emails, and FAQs
- āMeasure and report on product marketing impact and optimise for results
Tech Stack
user researchin-app messaginggo-to-marketlifecycle marketinguser adoptionlanding pageFAQmarket intelligenceMessagingdata