Senior Marketing Analyst AI

## TL;DR
- **Role:** Senior Marketing Analyst AI Web3 at Somnia
- **Level:** Junior
- **Comp:** USD 108,000 - 126,000/yr
- **Setup:** Remote · European Union
- **Type:** Full-time

## What You'll Actually Do
You ll be a digital marketing native and ideally a Crypto native, too. You ll speak Web3 to a credible level and be happy to move at pace with flexibility, enthusiasm and not a little joy about demystifying data within a supportive (but quite demanding) marketing team and wider organisation.
This is more than a data analyst role - it s a mission to weaponize data for Somnia s marketing team. You ll plug directly into a global ecosystem of our own L1 Chain, KOLs, elite builders, and protocols, turning marketing channel and on-chain data into future-shaping strategy.
If this sounds like the kind of fun/ interesting/ difficult challenge you ve been waiting for, please read on and get in touch.
Key

Technical Skill Set
- Lead Marketing AnalystOn-Chain Data Analysis:
Advanced SQL for querying L1 data and experience with indexers and subgraphs to track real-time protocol events.
- **Marketing Attribution:** Expertise in GTM (Server-Side) and GA4 to bridge off-chain social/KOL clicks to on-chain conversion and deposit data.
- **Analytics & Visualization:** Proficiency in the likes of Tableau, Power BI, Looker to build real-time War Rooms and performance dashboards for KOL venue owners.AI & Social Intelligence: Skilled in Kaito (Smart Followers) and sentiment analysis with the ability to build Agentic AI tools to colllect, order and analyse data across multiple channels, protocols and geos.
- **Data Science & Forecasting:** Python (Pandas/NumPy) or R for predictive modelling of slippage degradation, volume triggers, and efficiency.
- Multi-Channel Performance AttributionHolistic Tracking: Map the full user journey from ‘Social Impression (KOL/X) to ‘On-chain Action (prediction venue and DEX deposits and trades) and owned web properties like the Dapp/ Website/ Landing page.KOL & Creator ROI: Analyse sprints to identify which KOLs drive the highest new user onboarding, retention and volume vs. vanity metric hype.
- **Content & Copy Analytics:** Use A/B testing methodologies to create feedback loops so we can optimise copy and video content for our websites, content partners, socials and PR.
- GTM & Partner Intelligence (KOLs, Builders, Traders, Institutions and Retail Customers )Builder Funnel: Track the conversion rate of Builder tracks from SDK/API documentation views to live venue deployment and market volume.BD Support: Create data-backed KOL shortlists for the BD team using tools like Kaito and on-chain history.
- **Event Impact:** Measure the lead-generation efficacy of global events (e.g. ETH Cannes, KBW, Token2049) and their impact on venue acquisition.
- Strategic Forecasting & ReportingKPI Stewardship: Own the monthly and quarterly reporting for Total Live Venues, MAW (Monthly Active Wallets), Total Value Locked (TVL) and Cumulative Daily Active Volume (CDAV).
- **Competitive Benchmarking:** Maintain a Competitor Matrix using data to highlight where our chain and protocol s agentic AI provides a superior competitive edge.

You make the complex useful - we re looking for an inquisitive, excitable data owner - someone who likes uncovering secrets, opportunities and threats in the marketing numbersWeb3 Analytics: 4+ years of experience in data analytics, specifically within DeFi or L1/L2 ecosystems.
- **Marketing Ops Proficiency:** Familiarity with Headless CMS websites, Google Analytics, SEO tracking, and social sentiment tools (eg Kaito).
- **Technical Breadth:** Ability to query on-chain data (SQL) and translate complex Agentic AI settlement logs into digestible growth reports for the team.
- **Market Knowledge:** Deep understanding of prediction market mechanics (CLOB vs. AMM), oracle disputes, and the current KOL/Alpha landscape on Crypto-X.
- **Agility:** Comfortable pivoting strategies (from organic to Fuel Injection contingency funds) based on real-time PMF signals.
Why Join Somnia?Building The Future: Join Somnia to work remotely with a global team, earn competitive compensation with token incentives, and help build the future of Web3 at a company where your impact truly matters.
- **First of its Kind:** Make Somnia famous as the only hyperspeed L1 with native AI inference.
- **Incentives:** Competitive salary + tokens.
Role LocationThe role is remote, but we are looking for someone based in GMT or Europe time zonesReporting LinesThis role reports to Marketing Operations Lead at Somnia

## About the Team
If you re an tech enabled, data astute problem solver who wants to enhance our marketing team s performance at the cutting edge of Web3 through your analytical capabilities, this is the role you ve been waiting for.SOMNIA is the Agentic L1 - a hyper-performance Blockchain operating at an order of magnitude faster than existing networks. We empower builders and traders to create real-time, autonomous, and fully decentralized products, powered by agents, that were previously impossible and cannot be built anywhere else. It s where the future of Web3 protocols will be built, so we re facilitating a new wave of on-chain applications from DEX to Prediction Protocols and much, much more. Somnia was developed by Somnia Foundation backed by Improbable, a British tech Unicorn +++ that s been at the forefront of building virtual worlds for over a decade. Somnia received initial funding from MSquared, which raised **$150 million from a16z crypto, SoftBank, Mirana Ventures, CMT Digital, and SIG.**