BIO Protocol
E-commerce Lead
NEWJob Description
[AI-summarized by JobStash]
You will own customer acquisition and growth for an e-commerce shop, operating across paid and organic channels including social, search, email, content, and the website. You will plan, execute, and optimize paid campaigns focused on CAC, ROAS, and conversion; continuously test creatives, audiences, landing pages, and messaging; build and optimize the full customer journey from first touch to repeat purchase; develop email and SMS lifecycle marketing to improve retention and LTV; analyze performance data daily and make rapid decisions; collaborate with decentralized research communities to craft product stories and launches; grow organic channels including social and SEO; and support international fulfillment as the business scales.
Requirements
- ā5+ years of health wellness or supplement e-commerce experience at a D2C brand with hands-on customer acquisition responsibility
- āProven track record of scaling paid channels (Meta Google TikTok) profitably
- āDeep expertise in omnichannel marketing including paid organic email and website optimization
- āObsessive about optimization and data-driven testing
- āStrong analytical skills fluent in CAC LTV ROAS conversion funnels and attribution
- āExperience building e-commerce operations from early stage to growth
- āSelf-starter who thrives in fast-moving autonomous remote environments
- āFamiliarity with Shopify Klaviyo or headless commerce platforms (nice to have)
- āInterest in Web3 blockchain or decentralized communities (nice to have)
- āExperience with influencer marketing or community-led growth (nice to have)
Responsibilities
- āOwn customer acquisition across all channels
- āPlan, execute, and optimize paid campaigns with a focus on CAC ROAS and conversion
- āContinuously test and iterate creatives audiences landing pages and messaging
- āBuild and optimize the end-to-end customer journey from first touch to repeat purchase
- āDevelop email and SMS lifecycle marketing to drive retention and LTV
- āAnalyze performance data daily and make rapid data-driven decisions
- āCollaborate with BioDAOs to craft product stories and launch campaigns
- āManage and grow organic channels including social media and SEO
- āSupport international fulfillment setup as the business scales
Benefits & Perks
- āFully remote work
- āFlexible hours
- āToken-based compensation