OneKey
Overseas Advertising Specialist
NEWRemoteFull-timeGlobal
š Mid
RemoteRemote work position availableActivePosted within the last 30 days
Job Description
[AI-summarized by JobStash]
You will manage and optimize Google Ads and Meta Ads campaigns across multiple markets. You will design Search, Shopping and PMax campaign architectures, optimize Merchant Center feeds, allocate budgets dynamically based on ROAS/CPA, and implement full-funnel remarketing using GA4 audiences and Customer Match. You will run creative testing, manage creative lifecycles, apply bidding strategies (tCPA, tROAS, Max Conversions), and work to improve conversion signal quality via CAPI and other tagging solutions.
Requirements
- ā3+ years hands-on experience with Google Ads, independently managing DTC or e-commerce accounts with monthly budgets over $50,000
- āProficient in detailed setup of Search, Shopping and PMax campaigns
- āExperience with Meta Ads including budget optimization and creative testing methodologies
- āWorking proficiency in English
Responsibilities
- āDesign and optimize Search campaign architectures by product line and user intent
- āSet up and optimize PMax and Shopping campaigns with multilingual Merchant Center feeds
- āDynamically allocate budgets across markets based on ROAS and CPA and scale high-growth markets
- āBuild full-funnel remarketing using GA4 audiences, Customer Match, and dynamic remarketing
- āApply and monitor bidding strategies such as tCPA, tROAS, and Max Conversions
- āDevelop and run creative testing frameworks (DCT, A/B) and manage creative lifecycle
- āStructure and test audience segmentation including Lookalike, interest and broad audiences
- āUse CAPI and other tools to optimize conversion signal quality
Tech Stack
Meta AdssearchCAPIROASDTCA/B testinge-commercemarketing automationCPAGoogle Ads API