Liminal Custody
Associate Manager - Product Marketing
NEWHyderabad, IndiaFull-timeGlobal
š Midš On-site
ActivePosted within the last 30 days
Job Description
[AI-summarized by JobStash]
You will own product positioning, messaging, and go-to-market strategy. You will translate complex technical features into clear, outcome-driven narratives, launch new features, enable sales teams, drive adoption, conduct customer interviews and win/loss analyses, and create sales enablement assets while measuring and optimizing messaging effectiveness.
Requirements
- ā3ā5 years of proven experience in Product Marketing for B2B SaaS, Fintech, Infrastructure, or Enterprise platforms
- āExperience in go-to-market execution, product launches, and sales enablement
- āExcellent communication skills
- āExperience creating decks, messaging frameworks, and customer-facing collateral
- āComfortable working in fast-paced startup or scale-up environments
- āExperience in digital assets, custody, wallets, blockchain infrastructure, or cybersecurity (good to have)
- āExposure to global markets (APAC, EMEA) (good to have)
- āExperience marketing to institutional or enterprise buyers (good to have)
- āKnowledge of compliance frameworks related to digital assets (good to have)
Responsibilities
- āDevelop product positioning and messaging for different customer segments
- āOwn end-to-end go-to-market plans for feature releases and product launches
- āConduct customer interviews and win/loss analyses to gather feedback
- āSupport pipeline growth and conversions by working with Sales, SDRs, and Customer Success
- āCollaborate with content and growth teams to support campaigns, website messaging, and thought leadership
- āMeasure and optimize messaging effectiveness using funnel and adoption metrics
- āCreate sales enablement assets such as pitch decks, one-pagers, battle cards, FAQs, and demos
Tech Stack
product marketingGTM strategyproduct positioningcybersecuritycustomer researchsales enablementdigital assetsgo-to-marketcustody