Useparallel
Director of Marketing & GTM
NEWNew York, NYFull-timeGlobal
š° USD 180,000 - 210,000/yr
š Executiveš Hybrid
ActivePosted within the last 30 days
Job Description
[AI-summarized by JobStash]
You will translate leadership narrative into clear go-to-market motions, run product launches and partnership campaigns, build content and messaging infrastructure, track growth and engagement KPIs, and coordinate PR and external communications to ensure campaigns land effectively.
Requirements
- ā7+ years in marketing, product marketing, or growth with clear strategic ownership
- āExperience marketing financial products, trading platforms, or crypto or fintech infrastructure
- āProven experience owning a function or major initiative end-to-end
- āExceptional writing and storytelling skills to translate complex financial and technical concepts
- āAbility to operate across institutional and consumer motions
- āStartup instincts and resourcefulness; default to action
Responsibilities
- āBuild go-to-market strategies for consumer product launches and growth initiatives while supporting the institutional product
- āRun campaigns for product launches, partnerships, and ecosystem initiatives
- āBuild and maintain core messaging, brand voice, and content including explainers, decks, social, and thought leadership
- āTrack and report on growth, reach, activation, and engagement KPIs
- āCoordinate with leadership on PR and external communications
Benefits & Perks
- āEquity
- āFull healthcare
- āRemote flexibility
Tech Stack
writingcampaignanalyticsmarketingKPIcontentproduct marketingPRstorytellingproject:TrueX