Solidus Labs
Director of Growth Marketing
NEWNew York, NY 10010Full-timeGlobal
📊 Executive🏠Hybrid
ActivePosted within the last 30 days
Job Description
[AI-summarized by JobStash]
You will own and scale the full-funnel growth marketing engine, driving customer acquisition, activation, retention and expansion. You will lead paid acquisition, digital (SEO/GEO), ABM and field marketing efforts, run experiments, define metrics and optimise channel performance. You will translate data into investment decisions, allocate budget based on ROI, and remove roadblocks for your team while executing hands-on alongside them.
Requirements
- â—ŹAt least 8 years of experience in senior growth or performance marketing roles in B2B SaaS
- â—ŹPrevious experience as a direct manager of in-house marketing professionals
- ●Bachelor’s degree in Marketing Business or a related field
- â—ŹHands-on knowledge of paid media digital marketing and ABM
- â—ŹProficiency with HubSpot and LinkedIn Ads
- â—ŹDemonstrable ability to analyze performance data and work cross-functionally
- â—ŹStrong project management and process improvement skills
Responsibilities
- â—ŹOwn paid channels and acquisition programs to generate high-quality demand
- â—ŹManage SEO and GEO strategies and optimise website performance
- â—ŹDesign and run experiments to optimise the full funnel
- â—ŹAllocate budget based on ROI and marketing attribution
- â—ŹDefine and track metrics that reflect business impact
- â—ŹLead and develop the growth marketing team and create scalable ways of working
- â—ŹBring creativity and innovation to campaigns while executing at a high level
Tech Stack
LinkedIn AdsGEOproject managementSEOHubSpotlanding page optimizationPaid mediaexperimentationteam leadershipattribution