Welcometothejungle
Product Marketing Manager
NEWParisFull-timeGlobal
š Midš Hybrid
ActivePosted within the last 30 days
Job Description
[AI-summarized by JobStash]
You will define how products and features are positioned and brought to market. You will translate product complexity into clear, compelling narratives, build scalable messaging frameworks, and lead go-to-market plans for launches and feature releases. You will work closely with Product, Design, Growth, CRM, Social, and Customer Care to align in-product copy, ensure consistent execution across touchpoints, bring user and market insights into product development, set success metrics (adoption, activation, usage), and iterate on launches to improve performance. You will also contribute to building a structured, repeatable product marketing practice.
Requirements
- ā4ā7 years of experience in product marketing, go-to-market, or strategic marketing roles
- āExperience building positioning and messaging for consumer products
- āProven experience leading end-to-end product launches in cross-functional environments
- āStructured thinking and ability to build reusable frameworks
- āAbility to thrive in fast-paced startup environments
- āHigh standards for clarity, precision, and quality in writing
- āFluency in French and English
- āExperience in consumer fintech, crypto, neobank, or high-scale consumer apps is a plus
Responsibilities
- āOwn product positioning and messaging across core products and new product lines
- āTranslate product capabilities into clear user-centric value propositions
- āBuild and maintain scalable messaging frameworks
- āLead go-to-market strategy for product launches and feature releases
- āPartner with Product and Design to align launches and in-product copy with positioning
- āIntegrate user, market, and competitive insights into product development
- āCollaborate with Growth, CRM, and Social teams to ensure consistent launch execution
- āDefine and track success metrics for launches and iterate based on performance
- āDevelop a structured, repeatable product marketing approach
Benefits & Perks
- āHybrid work with a few days at home and office in Paris (Bourse)
- āFlexible working hours
- āHealth insurance with 100% employer contributions
- āMonthly team activities and annual offsites
- āSwile meal vouchers
- āBitstack stock options
Tech Stack
neobankproduct marketingCRMvalue propositiongrowthgo-to-marketmessaging frameworkanalyticsEnglishFintechproject:Bitstack