Consensys
Director of Product Marketing
NEWš° USD 146,000 - 215,000/yr
Job Description
[AI-summarized by JobStash]
You will define product marketing strategy and positioning for new consumer finance experiences, translate complex technical and financial concepts into clear consumer-friendly messages, and drive measurable adoption, engagement, retention, and monetization. You will partner closely with Product, Growth, Analytics, and Engineering to shape launch strategy and influence cross-functional decisions. You will establish product marketing frameworks and systems, coach and develop team members, and balance hands-on execution with building scalable processes. You will also ensure product messaging resonates across diverse global markets and monitor market and fintech trends to inform GTM strategy.
Requirements
- ā10+ years of experience in product marketing consumer marketing or related roles
- āProven experience leading product marketing for consumer-facing financial or transactional products
- āAbility to define strategy independently and execute hands-on
- āStrong cross-functional credibility with Product Growth and Engineering
- āExperience operating in ambiguity and building GTM strategies in undefined categories
- āExperience at a fintech neobank or consumer platform with embedded financial features (strongly preferred)
- āExposure to international or emerging markets (strongly preferred)
- āExperience repositioning a product into a broader platform or ecosystem (strongly preferred)
- āBackground in customer insight user research or data-informed marketing strategy (strongly preferred)
- āNo prior crypto or web3 experience required
Responsibilities
- āDefine product marketing strategy and positioning
- āTranslate complex technical and financial concepts into consumer-friendly messaging
- āDrive user acquisition growth engagement retention and monetization
- āDesign go-to-market strategies across the product lifecycle
- āPartner with Product Growth Analytics and Engineering to shape launch strategy
- āAdvocate for user needs and clarity throughout product development
- āInfluence cross-functional decision-making without formal authority
- āEstablish product marketing frameworks systems and operating rhythms
- āCoach and develop product marketing team members
- āEnsure messaging resonates across global and emerging markets
- āMonitor fintech crypto and consumer technology trends to inform strategy
Benefits & Perks
- āComprehensive competitive benefits package
- āGenerous bonus with company performance-based accelerators
- āEquity
- āContinuous learning and access to Coursera via Consensys Advance Program
- āUnlimited vacation and holidays
- āFlexible working arrangements
- āRemote-first work