Hopae
GTM - Marketing Lead
NEWParisFull-timeGlobal
š Seniorš Hybrid
ActivePosted within the last 30 days
Job Description
[AI-summarized by JobStash]
You will own and execute Hopae's go-to-market strategy for new and existing products. You'll define ICPs, positioning, and messaging to ensure clear market differentiation, and lead end-to-end product launches across channels with measurable impact. You'll design and optimize multi-channel campaigns to drive acquisition and growth, partner cross-functionally with Product, BD, and Operations teams to align strategy and execution, and track performance while continuously improving funnel conversion and ROI.
Requirements
- ā8+ years of experience in GTM, marketing, or growth in a fast-paced tech environment
- āExperience in leading a GTM / Marketing team in a startup environment
- āStrong at turning complex products into clear, compelling positioning
- āData-driven and structured, with a strong focus on measurable outcomes
- āExperienced in cross-functional collaboration with Product and Engineering teams
- āHigh ownership mindset and comfortable operating in ambiguity
- āExcellent communication skills in English
Responsibilities
- āOwn and execute Hopae's go-to-market strategy for new and existing products
- āDefine ICPs, positioning, and messaging to ensure clear market differentiation
- āLead end-to-end product launches across channels with measurable impact
- āDesign and optimize multi-channel campaigns to drive acquisition and growth
- āPartner cross-functionally with Product, BD, and Operations to align strategy and execution
- āTrack performance, analyze data, and continuously improve funnel conversion and ROI
Benefits & Perks
- āUnlimited PTO
- āRemote-friendly work model
Tech Stack
acquisitioncampaign managementcross-functional collaborationdata analysisfunnel conversiongrowthGTM strategyMessagingpositioningproduct launch