SatoshiLabs
CRM and Retention Specialist
NEWPragueFull-timeGlobal
š Seniorš On-site
ActivePosted within the last 30 days
Job Description
[AI-summarized by JobStash]
You will design and launch onboarding sequences, build behavioural user segmentation, and own the CRM tool to drive activation and long-term retention. You will set up A/B tests, build win-back campaigns for churned users, and track metrics to report weekly. You will own the retention dashboard, identify high-churn segments and propose concrete interventions, and bring retention and engagement data into product discussions and sprint reviews.
Requirements
- ā5+ years of experience in lifecycle marketing CRM or a retention role
- āProven hands-on experience with a CRM tool (Braze Customer.io Klaviyo or similar)
- āAnalytical thinking ability to read data identify problems and propose solutions
- āAbility to write clearly and persuasively in English
- āDirect experience with Braze (nice to have)
- āBackground in fintech crypto or subscription app environment (nice to have)
- āSQL for independent analyses cohorts retention funnel (nice to have)
- āExperience with Amplitude Mixpanel or a similar product analytics tool (nice to have)
Responsibilities
- āDesign and launch onboarding sequences
- āBuild user segmentation based on behaviour
- āOwn and optimise the CRM tool (Braze)
- āSet up A/B tests and iterate based on data
- āBuild win-back campaigns for churned users
- āTrack metrics and report weekly to the CEO
- āOwn the retention dashboard
- āIdentify high-churn risk segments and propose interventions
- āAdvocate for the user in product discussions
- āCollaborate on the onboarding flow and participate in sprint reviews
Tech Stack
funnel analysisdata analysisMixpanelAmplitudeBrazelifecycle marketingcohort analysisCRMsegmentationSQL