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Mercuryo

B2C Marketing Manager

NEW
Spain (Remote)Full-timeGlobal
šŸ“Š SenioršŸ  Remote
RemoteRemote work position availableActivePosted within the last 30 days

Job Description

[AI-summarized by JobStash]

You will design and execute the end-to-end B2C marketing strategy, run go-to-market plans for new features and product lines, and build user segments to drive acquisition, activation, retention, and reactivation. You will lead email and lifecycle marketing, set up automation, analyze channel performance with data and AI tools, collaborate with Product Sales and Partnerships to shape campaigns, and monitor competitor positioning and market trends to refine messaging.

Requirements

  • ā—5+ years in B2C marketing within crypto fintech or AI-native companies
  • ā—GTM experience expanding consumer products into new regions or languages
  • ā—Demonstrated success building and scaling lifecycle programs especially email and in-product messaging
  • ā—Proven experience running GTM strategies and coordinating across stakeholders
  • ā—Strong analytical skills and comfort working with product and data teams
  • ā—Fluency in using AI tools including LLMs automation platforms and AI-powered analytics
  • ā—Self-starter attitude with hands-on execution mentality

Responsibilities

  • ā—Design and execute end-to-end B2C marketing strategy
  • ā—Execute go-to-market plans for new features and product lines
  • ā—Build user segments and create tactics for acquisition activation retention and reactivation
  • ā—Leverage AI tools to improve personalization and targeting at scale
  • ā—Develop and maintain a marketing calendar for launches and lifecycle flows
  • ā—Lead email and lifecycle marketing including automation setup and deliverability
  • ā—Collaborate with Product Sales and Partnerships to shape and deliver campaigns
  • ā—Analyze performance across channels and recommend data-driven actions
  • ā—Track competitor positioning and market trends to refine messaging

Benefits & Perks

  • ā—Competitive market rate salary and performance-based incentives
  • ā—22 days annual leave plus 6 company days and bank holidays
  • ā—Comprehensive health insurance plans
  • ā—Extensive benefits program
  • ā—Flexible work schedule and remote work options
  • ā—Modern offices and co-working spaces across six countries
  • ā—Working equipment

Tech Stack

Email marketingMessagingFintechpartnershipsAILLMattributionsegmentationacquisition
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