Sardine
Growth Marketing Lead
NEWUnited StatesFull-timeGlobal
š° USD 160,000 - 200,000/yr
š Seniorš Remote
ActivePosted within the last 30 days
Job Description
[AI-summarized by JobStash]
You will own the strategy, execution, and performance of demand generation programs and the pipeline they produce. You will build and launch full-funnel campaigns, write and optimize copy for emails landing pages and ads, partner with sales for outbound and event outreach, use AI tools to streamline campaign creation and reporting, manage marketing operations and automation, track funnel performance and optimize conversion rates, and manage agency partners to ensure clear execution and reporting.
Requirements
- ā8+ years of experience in B2B demand generation or growth marketing
- āProven track record of driving measurable pipeline growth
- āStrong experience managing ad campaigns and events
- āHands-on experience with marketing automation and CRM systems
- āComfortable working in a fast-moving startup with high ownership
Responsibilities
- āOwn channel strategy and performance across ABM paid search paid social email marketing events and content sponsorships
- āBuild and launch full-funnel campaigns in partnership with content product marketing and sales to target priority accounts and verticals
- āIdentify new growth opportunities and translate them into actionable campaign plans
- āWrite and optimize copy for emails landing pages paid ads and campaign assets
- āPartner with BDRs on list building outbound sequences and event outreach to break into target accounts
- āUse AI tools to streamline research campaign creation personalization testing and reporting
- āManage marketing operations including audience segmentation list creation campaign tracking performance dashboards and workflow automation
- āTrack campaign performance across the funnel and identify optimizations to improve conversion rates and return on ad spend
- āManage agency partners to ensure strong execution and clear performance reporting
Benefits & Perks
- āEquity
- āEarly exercise for all options including pre-vested
- āRemote-first work from anywhere
- āFlexible paid time off and year-end break
- āHealth insurance dental and vision coverage for employees and dependents (US and Canada specific)
- ā4% matching in 401k / RRSP (US and Canada specific)
- āMacBook Pro provided
- āOne-time home office setup stipend
- āMonthly meal stipend
- āMonthly social meet-up stipend
- āAnnual health and wellness stipend
- āAnnual learning stipend
Tech Stack
list buildingcopywritingperformance trackingcampaign managementABMdemand generationpaid socialaudience segmentationexperimentationEvents