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Fairmint

Head of Marketing

NEW
US East Coast - NYC preferredFull-timeGlobal
📊 Executive🏠 On-site
ActivePosted within the last 30 days

Job Description

[AI-summarized by JobStash]

You will own Fairmint’s marketing engine end-to-end: plan and execute campaigns, launches, channels, analytics, and community growth. You will build playbooks, ship campaigns, optimize funnel performance, and run marketing operations including CRM, analytics, and campaign tracking. You will manage growth channels (email, SEO, community, social, paid, partnerships), design and run launch playbooks, lead hiring and mentorship for a small content, growth, and design team, and track KPIs across awareness, activation, engagement, and retention. You will collaborate with PR and communications and report to the CEO to ensure storytelling converts to measurable results.

Requirements

  • ●4+ years in marketing leadership roles at fintech, SaaS, or web3 companies
  • ●Proven track record of executing data-driven campaigns that drive growth and adoption
  • ●Deep understanding of founder and investor acquisition funnels
  • ●Hands-on experience with HubSpot, Webflow, GA4, and campaign dashboards
  • ●Excellent project management, analytical, and communication skills
  • ●Native-level English and ability to write high-converting copy
  • ●Must be based on the US East Coast (NYC preferred) and authorized to work in the US
  • ●Position is for US Citizen or Permanent Resident

Responsibilities

  • ●Own demand generation and user acquisition strategy
  • ●Lead product marketing including positioning, messaging, and launch execution
  • ●Manage marketing operations including CRM, analytics, and campaign tracking
  • ●Operate growth channels including email, SEO, community, social, paid, and partnerships
  • ●Design and run launch playbooks for product releases and partnerships
  • ●Hire, mentor, and manage a small content, growth, and design team
  • ●Track KPIs and optimize the marketing funnel for awareness, activation, engagement, and retention
  • ●Collaborate with PR and communications to align storytelling with performance marketing

Benefits & Perks

  • ●equity
  • ●health benefits

Tech Stack

MarTechanalyticsautomationemailGA4funnel optimizationcampaign trackingperformance marketingsocial media
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