Member of Product Marketing, Trading

At Anchorage Digital, we are building the world’s most advanced digital asset platform for institutions to participate in crypto.

Anchorage Digital is a crypto platform that enables institutions to participate in digital assets through custody, staking, trading, governance, settlement, and the industry's leading security infrastructure. Home to Anchorage Digital Bank N.A., the first federally chartered crypto bank in the U.S., Anchorage Digital also serves institutions through Anchorage Digital Singapore, Porto by Anchorage Digital, and other offerings.

The company is funded by leading institutions including Andreessen Horowitz, GIC, Goldman Sachs, KKR, and Visa, with its Series D valuation over $3 billion. Founded in 2017 in San Francisco, California, Anchorage Digital has offices in New York, New York; Porto, Portugal; Singapore; and Sioux Falls, South Dakota. Learn more at anchorage.com, on X @Anchorage, and on LinkedIn.

This individual will think strategically about how to win our market and then lead successful go-to-market initiatives. They will be responsible for developing the strategy, building deep client and competitor understanding, and impacting the way we build, market, and sell our product and service offerings. We’re looking for thoughtful people who can blend ideation and implementation, then articulate crisp value propositions to clients, the market, and to our team.

We have created the Factors of Growth & Impact to help Villagers better measure impact and articulate coaching, feedback, and the rich and rewarding learning that happens while exploring, developing, and mastering the capabilities and contributions within and outside of the Member of Product Marketing role:

Technical Skills:

Drive campaigns and lead nurturing efforts, so we can generate more business; ensure a data-driven approach informs our go-to-market strategies

Write content with strong copywriting skills and fluency in our brand voice

Build FAQs, run trainings, and disseminate competitor insights in a way that ensures our sales team is armed with the strongest talking points—and that effective feedback loops are in place to evolve our messaging

Complexity and Impact of Work:

Shape our positioning and messaging; articulate our value propositions to increase awareness and adoption

Manage product launches as well as the introduction of new product and service features by leading client communications across channels

Organizational Knowledge:

Collaborate across Marketing, Product, Sales, and our business lines to align support for and flawless execution of go-to-market initiatives

Develop fluency in our product and platform capabilities

Communication and Influence:

Collect and analyze client and competitor insights and disseminate learnings to the wider Anchorage Digital team

Create product marketing content that will accelerate Anchorage Digital’s growth, including webpages, collateral, blog articles, in-app client notifications, emails, educational white papers, and advertisements.

You may be a fit for this role if you have:

Comfort writing short- and long-form content for an institutional audience

Deep knowledge of crypto or finance

Experience leading marketing campaigns in a cross-functional environment

Are someone who constantly searches for new client and market insights to inform positioning

Are keen to become an expert in technical product features and influence how they’re differentiated

You read about b2b product marketing tactics during your free time

Although not a requirement, bonus points if:

You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. :)