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Allium

Head of Marketing

Remote, New YorkFull-timeGlobal
šŸ“Š SenioršŸ  Remote
RemoteRemote work position availableActivePosted within the last 30 days

Job Description

[AI-summarized by JobStash]

You will build the marketing function from scratch and own brand, positioning, and demand generation. You will define messaging for developer, crypto-native, and institutional audiences; design and run multi-channel campaigns and ABM motions; own content strategy including technical blogs, research, and case studies; establish developer and community programs and events; and build the marketing tech stack and measurement framework to align marketing KPIs with ARR targets.

Requirements

  • ā—8+ years in B2B marketing with experience at developer-facing infrastructure, data, or fintech companies
  • ā—Demonstrated experience building marketing from early stage without a large team or big budget
  • ā—Deep understanding of the Web3 and blockchain ecosystem including L2s, DeFi, and institutional crypto adoption
  • ā—Strong written communication and the ability to translate technical complexity into compelling narratives
  • ā—Data-driven mindset with experience measuring campaign impact and prioritizing metrics
  • ā—Track record of close collaboration with sales and GTM teams
  • ā—Experience marketing to both technical (developer/engineering) and institutional (TradFi, compliance, government) audiences
  • ā—Familiarity with on-chain analytics tools
  • ā—Background building developer relations or technical content programs

Responsibilities

  • ā—Define and own the narrative across developer, crypto-native, and institutional segments
  • ā—Distill complex technical concepts into clear, differentiated messaging
  • ā—Build the category story around trustworthy, production-grade blockchain data
  • ā—Design and execute multi-channel campaigns to drive qualified pipeline
  • ā—Own content strategy including technical blog posts, research reports, developer docs, and case studies
  • ā—Stand up ABM motions targeting high-value accounts
  • ā—Build developer presence through hackathons, API documentation improvements, ecosystem partnerships, and community channels
  • ā—Create feedback loops between developer usage patterns and product/marketing messaging
  • ā—Own presence at key industry events and drive event strategy
  • ā—Drive co-marketing with ecosystem partners across chains, wallets, and data tooling
  • ā—Build the marketing tech stack and measurement framework from attribution to pipeline contribution
  • ā—Align marketing KPIs with ARR and GTM targets

Benefits & Perks

  • ā—Medical, Dental, Vision, Life and AD&D insurance (US: 100% coverage for Gold plans, 80% for dependents)
  • ā—Meaningful early-stage equity via stock option grant for full-time employees
  • ā—Flexible, trust-based paid time off meeting or exceeding local statutory vacation requirements
  • ā—Company sponsored 401(k) plan in US

Tech Stack

communitycontentmeasurementEventsmarketing operationson-chain analyticsABMpipelinewritinganalytics
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