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Digital Marketing Executive
NEWJob Description
[AI-summarized by JobStash]
You will plan launch and optimise paid advertising campaigns across TikTok Twitter (X) and Meta Ads, focusing on customer acquisition and performance. You will design and run structured A/B tests on creatives copy thumbnails CTAs and audience segments. You will develop and implement SEO strategies including keyword research competitor analysis and content optimisation and monitor technical SEO. You will track and analyse campaign metrics (CTR CPM CVR CPA ROAS) to make data-driven scaling decisions and ensure accurate tracking and attribution using pixels Conversions API and GA4. You will maintain campaign dashboards provide weekly performance reports with insights and budget recommendations collaborate with creative and product teams to produce performance-driven ad briefs and manage the design asset library to keep files current and on-brand. You will stay up to date with platform updates best practices and emerging trends in digital advertising.
Requirements
- ●Experience managing paid ads on Meta TikTok and Twitter (X)
- ●Google Ads experience is a strong plus
- ●Strong understanding of performance metrics tracking setups and attribution models
- ●Analytical mindset and data-driven decision making
- ●Proficiency in Ads Manager tools including Meta Ads Manager TikTok Ads Manager Google Ads and GA4
- ●Strong communication and collaboration skills
- ●Ability to multitask manage deadlines and adapt in a fast-paced environment
Responsibilities
- ●Launch manage and scale paid campaigns across TikTok Twitter (X) and Meta Ads focusing on customer acquisition
- ●Drive structured A/B testing across hooks creatives copy thumbnails CTAs campaign structures and audience targeting
- ●Develop implement and manage comprehensive SEO strategies through keyword research competitor analysis and content optimization
- ●Monitor analyze and optimize technical SEO performance and key marketing metrics (CTR CPM CVR CPA ROAS)
- ●Ensure accurate tracking and attribution across pixels Conversions API and GA4
- ●Maintain campaign dashboards and provide weekly performance breakdowns with insights optimisations and budget recommendations
- ●Collaborate with creative and product teams to develop performance-driven ad concepts and briefs
- ●Organize manage and update design asset library to ensure all files are current and on-brand
- ●Stay up to date with platform updates best practices and emerging trends in digital advertising