Wave Mobile Money
Head of BTL and Distribution
NEWOuagadougou, Burkina FasoFull-timeGlobal
š Executiveš On-site
ActivePosted within the last 30 days
Job Description
[AI-summarized by JobStash]
You will manage daily field sales operations in Burkina Faso, plan and execute user acquisition campaigns, and maintain active usage of financial products. You will identify and remove growth blockers, build the distribution roadmap to meet quarterly objectives, and coordinate closely with marketing and agent functions. You will set clear responsibilities, track projects to ensure they stay on schedule, provide day-to-day management and mentorship to staff, and share operational insights to inform global strategy. You may travel to field locations as required and will ensure processes and people are in place to scale operations.
Requirements
- āFluent in English
- āFluent in French
- āWork authorization in Burkina Faso
- āMinimum of 5 years' experience leading field-based sales or user acquisition teams
- āProven track record designing and executing user growth strategies in telecom, fintech, FMCG, or financial services
- āDemonstrated experience managing large-scale teams of 100+ people
Responsibilities
- āManage sales teams responsible for growing the user base
- āIdentify and resolve critical blockers that hinder customer growth and maintain active product usage
- āBuild the distribution roadmap to achieve quarterly key objectives
- āPlan and execute user acquisition and field marketing campaigns
- āAlign objectives and operationalize strategies with ATL and marketing functions
- āCoordinate with agent management to align key objectives and operations
- āTake ownership of scaling field sales operations across Burkina Faso
- āDevelop training programs to equip staff with skills for customer acquisition
- āSet clear responsibilities and ensure individuals have necessary resources
- āProvide day-to-day management and mentorship
- āWork with HR, Agent Management, and Media teams to align activities
- āShare insights and learnings to help develop global strategy
- āEmbed company values into operational practices
Benefits & Perks
- āGenerous health insurance for employee and dependents
- āParental leave: 26 weeks for mothers and 4 weeks for fathers
- āSubsidized child care upon return to work
- āAirtime reimbursement
- āFree food
- āAttractive office space
- āPerformance reviews twice a year and bonus awards for strong performers after six months
Tech Stack
FMCGFrenchMentorshipfield salesoperationsfinancial servicesFintechEnglishagent managementgrowth strategy