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Wave Mobile Money

Head of BTL and Distribution

NEW
Ouagadougou, Burkina FasoFull-timeGlobal
šŸ“Š ExecutivešŸ  On-site
ActivePosted within the last 30 days

Job Description

[AI-summarized by JobStash]

You will manage daily field sales operations in Burkina Faso, plan and execute user acquisition campaigns, and maintain active usage of financial products. You will identify and remove growth blockers, build the distribution roadmap to meet quarterly objectives, and coordinate closely with marketing and agent functions. You will set clear responsibilities, track projects to ensure they stay on schedule, provide day-to-day management and mentorship to staff, and share operational insights to inform global strategy. You may travel to field locations as required and will ensure processes and people are in place to scale operations.

Requirements

  • ā—Fluent in English
  • ā—Fluent in French
  • ā—Work authorization in Burkina Faso
  • ā—Minimum of 5 years' experience leading field-based sales or user acquisition teams
  • ā—Proven track record designing and executing user growth strategies in telecom, fintech, FMCG, or financial services
  • ā—Demonstrated experience managing large-scale teams of 100+ people

Responsibilities

  • ā—Manage sales teams responsible for growing the user base
  • ā—Identify and resolve critical blockers that hinder customer growth and maintain active product usage
  • ā—Build the distribution roadmap to achieve quarterly key objectives
  • ā—Plan and execute user acquisition and field marketing campaigns
  • ā—Align objectives and operationalize strategies with ATL and marketing functions
  • ā—Coordinate with agent management to align key objectives and operations
  • ā—Take ownership of scaling field sales operations across Burkina Faso
  • ā—Develop training programs to equip staff with skills for customer acquisition
  • ā—Set clear responsibilities and ensure individuals have necessary resources
  • ā—Provide day-to-day management and mentorship
  • ā—Work with HR, Agent Management, and Media teams to align activities
  • ā—Share insights and learnings to help develop global strategy
  • ā—Embed company values into operational practices

Benefits & Perks

  • ā—Generous health insurance for employee and dependents
  • ā—Parental leave: 26 weeks for mothers and 4 weeks for fathers
  • ā—Subsidized child care upon return to work
  • ā—Airtime reimbursement
  • ā—Free food
  • ā—Attractive office space
  • ā—Performance reviews twice a year and bonus awards for strong performers after six months

Tech Stack

FMCGFrenchMentorshipfield salesoperationsfinancial servicesFintechEnglishagent managementgrowth strategy
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