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Avara

Product Marketing Manager

NEW
London, EnglandFull-timeGlobal
šŸ“Š SenioršŸ  Remote
ActivePosted within the last 30 days

Job Description

[AI-summarized by JobStash]

You will define and execute go-to-market plans for new features, own product positioning and messaging, and lead launches that drive awareness and adoption. You will gather qualitative and quantitative customer insights, translate them into personas and user journeys, create product marketing assets, run message testing, and measure impact to optimise outcomes. You will work closely with Product, Design and Marketing stakeholders to ensure clear, effective communication across channels.

Requirements

  • ā—7+ years of experience in product marketing ideally in fintech payments or high-growth consumer tech
  • ā—Proven track record of launching and scaling products
  • ā—Excellent written and verbal communication skills
  • ā—Deep user empathy and ability to turn insights into action
  • ā—Experience with paid media
  • ā—Strong analytical skills comfortable interpreting data to inform strategy
  • ā—Collaborative approach and ability to work cross-functionally
  • ā—Adaptability and ability to work in ambiguous fast-moving environments

Responsibilities

  • ā—Own end-to-end development and execution of go-to-market plans
  • ā—Ensure effective product launches that drive awareness engagement and adoption
  • ā—Act as the voice of the market within the team through market intelligence and segmentation
  • ā—Develop and refine messaging frameworks and lead message testing
  • ā—Conduct qualitative and quantitative customer research and translate insights into personas and user journeys
  • ā—Create core product marketing assets such as landing pages in-app communication lifecycle emails and FAQs
  • ā—Measure report and optimise the impact of product marketing initiatives

Benefits & Perks

  • ā—Work-life balance
  • ā—Competitive salary and equity
  • ā—Regular team events and off-sites
  • ā—Medical coverage and pension
  • ā—Generous paid parental leave
  • ā—Generous vacation and sick leave
  • ā—Work from anywhere
  • ā—Paid co-working space or desk

Tech Stack

product marketingmarket intelligencePersonastakeholder managementlifecycle emailin-app communicationsegmentationPaid medialanding pageuser research
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