Hacken
Enterprise Marketing Lead
RemoteFull-timeGlobal
š Seniorš Remote
RemoteRemote work position availableActivePosted within the last 30 days
Job Description
[AI-summarized by JobStash]
You will design and execute targeted marketing strategies for institutional clients (banks, asset managers, exchanges, custodians, and infrastructure providers). You will build and scale repeatable pipeline generation channels, own the funnel from target account engagement to pipeline creation, and work closely with sales to convert demand into qualified opportunities. You will develop clear messaging for cybersecurity, compliance, and blockchain offerings, run structured experiments to improve channel performance, and apply automation and AI tools to increase execution and scalability.
Requirements
- ā4ā7+ years of experience in B2B marketing demand generation or product marketing
- āProven track record of contributing to pipeline generation and revenue
- āExperience in digital assets blockchain or closely related markets
- āBackground in Cybersecurity Fintech Regtech or Enterprise SaaS with complex sales cycles
- āExperience working with enterprise or institutional clients
- āUnderstanding of multi-stakeholder sales environments and long sales cycles
- āExperience with account-based and targeted demand generation approaches
- āAbility to translate technical offerings into clear business value
- āStrong analytical mindset with experience tracking pipeline conversion and ROI
- āStructured approach to experimentation and performance optimization
- āClear and concise communication English C1+
- āNice to have Experience with compliance frameworks (e.g. DORA MiCA)
- āNice to have Exposure to cybersecurity services or risk intelligence products
- āNice to have Experience operating in regulated or highly competitive markets
Responsibilities
- āDesign and execute targeted marketing strategies for institutional segments
- āBuild and scale repeatable pipeline generation channels including account-based marketing, partnerships, events, and high-signal content
- āWork closely with sales to convert demand into qualified opportunities and revenue
- āDevelop clear messaging for cybersecurity, compliance, and blockchain offerings tailored to CISO Risk and Compliance stakeholders
- āEnsure alignment between external positioning and product and service capabilities
- āContinuously refine messaging based on market feedback and sales insights
- āOwn the funnel from target account engagement through pipeline creation
- āDefine track and improve key metrics including pipeline contribution conversion rates and channel effectiveness
- āEstablish a structured approach to experimentation and performance improvement across channels
- āOptimize conversion channel efficiency and return on marketing investment
- āApply automation and AI tools to improve execution and scalability
- āCoordinate web content and communications into a unified execution plan
- āEnsure consistency across all marketing outputs and touch points
Tech Stack
salesMessagingcompliancepartnershipscybersecurityEventspipeline managementcontentdemand generationmarketing