Head of Marketing and Strategy

Role Overview

We are looking for a Head of Strategy & Marketing who is equal parts:

Market structure thinker

Narrative architect

Data-driven strategist

Ecosystem operator

This is not a “brand marketer” role. This is a strategic leadership position responsible for:

Designing and executing go-to-market strategy for a number of business lines and products

Owning product positioning within the Solana ecosystem

Translating complex on-chain mechanics into compelling narratives

Driving validator, protocol, and ecosystem adoption

Shaping token positioning and long-term strategic direction

Core Responsibilities

1. Strategic Leadership

Develop and own the company’s GTM strategy across a number of different products

Identify growth vectors within Solana (e.g., restaking, MEV, LSTs, on-chain liquidity programs, token launches)

Anticipate ecosystem shifts

Develop competitive landscape analysis across Solana and cross-chain infrastructure

2. Product Positioning & Narrative

Articulate the product’s unique value within Solana’s architecture

Build thought leadership around market structure, decentralization, transparency, and capital efficiency

Craft messaging that resonates with:

Core crypto-native builders Validators

Institutional liquidity providers

Token issuers

Shape token positioning and incentive alignment messaging (in close coordination with legal)

3. Ecosystem Growth

Build validator and protocol relationships

Develop measurable ecosystem growth pipelines

Drive adoption metrics (TVL, validator participation, revenue, protocol integrations)

Work closely with BD to convert ecosystem interest into long-term alignment

4. Marketing Execution

Oversee content strategy (X, research threads, whitepapers, dashboards, analytics releases)

Launch product announcements and ecosystem campaigns

Coordinate events, conference strategy, and ecosystem presence

Build high-signal thought leadership (not noise)

5. Data & Performance Visibility

Define and track performance KPIs

Work with engineering to surface verifiable dashboards

Translate on-chain metrics into market narratives

Monitor validator conversion and retention metrics

6. Legal & Risk Coordination

Partner closely with General Counsel on:

Token communications

Regulatory-sensitive positioning

Public statements

Ensure messaging aligns with compliance frameworks and avoids unnecessary regulatory risk

Strong Plus

Experience working with:

Solana validators

MEV infrastructure

LST/LRT ecosystems

On-chain liquidity programs

Prior token launch or token incentive design experience

Experience working cross-jurisdictionally (US + offshore structures)

Summary: We are seeking a dynamic Head of Strategy & Marketing to drive strategic leadership and innovative marketing initiatives within the Solana ecosystem. This role is pivotal in designing go-to-market strategies, positioning products, and crafting narratives that promote ecosystem adoption and growth.

Responsibilities:

Develop and implement go-to-market strategies for diverse business lines and products.

Own and articulate product positioning within the Solana ecosystem.

Translate complex on-chain mechanics into compelling and understandable narratives.

Drive engagement and adoption among validators, protocols, and the broader ecosystem.

Shape the positioning and strategic direction of tokens in collaboration with legal teams.

Conduct competitive landscape analysis within Solana and cross-chain infrastructure.

Build thought leadership on market structure, decentralization, and capital efficiency.

Develop growth pipelines and drive adoption metrics like total value locked (TVL) and validator participation.

Oversee content strategy, launch product announcements, and manage ecosystem campaigns.

Define performance KPIs and ensure visibility into data for informed decision-making.

Collaborate with legal teams to align messaging with compliance and mitigate regulatory risks.

Required Skills:

Proven experience in strategic leadership and marketing within the blockchain or technology sector.

Strong understanding of the Solana ecosystem and its components (e.g., validators, MEV, LSTs).

Exceptional narrative crafting and communication skills.

Ability to analyze market trends and ecosystem shifts for strategic advantage.

Experience in driving ecosystem growth and engaging with core crypto-native audiences.

Proficiency in developing and tracking performance metrics and KPIs.

Experience coordinating with legal teams on regulatory-sensitive communications.

Strong plus: Experience with Solana validators, token launches, and cross-jurisdictional operations.