Anagram
Head of Marketing
NEWAnywhereFull-timeGlobal
š Executiveš Remote
ActivePosted within the last 30 days
Job Description
[AI-summarized by JobStash]
You will shape the online presence, branding, and go-to-market strategy for the holding company and its products. You will introduce products to the market, build their community, brand, and user base, and translate complex features into clear, compelling messaging. You will manage brand identity and communications, plan and execute product launches, create marketing collateral, and measure and optimize campaign performance for reach, engagement, and conversion.
Requirements
- āProduct marketing generalist skills with the ability to manage broader marketing, communications, and brand work
- ā3+ years of product marketing experience, ideally at a crypto-native company
- āUnderstanding of crypto technology and ecosystems, including experience using crypto-native products
- āUnderstanding of product marketing in the crypto industry
- āExperience across the full marketing funnel from awareness to retention
- āFamiliarity with Discord, Telegram, and X/Twitter
- āStorytelling and copywriting skills
- āAbility to work across multiple products in parallel
Responsibilities
- āReview, develop, and manage brand identity and strategy for Anagram and its products
- āManage communications for Anagram and its launched products
- āPlan and execute go-to-market strategies for new products
- āDevelop positioning and value propositions for developers, retail users, and institutions
- āCreate product explainers, website copy, one-pagers, blog posts, X posts, and presentations
- āTrack product marketing campaign performance and optimize reach, engagement, and conversion
Tech Stack
analyticsbrandcommunitycontentcopywritingDeFiDiscordgo-to-market