Crypto.com
Director Institutional Sales
💰 USD 72,000 - 110,000/yr
Job Description
Director, Institutional Sales
Hong Kong, Hong Kong SAR
Business Development – Institutional Sales /
Hybrid
Requirements
Seniority: 7+ years of experience in Institutional Sales or Business Development within a high-growth financial environment. Crypto Expertise: 5+ years of dedicated experience in the digital asset/Web3 space, specifically in outbound sales for an Exchange, Custodian, or Prime Broker. Industry Network: A robust, active "book of business" and network across hedge funds, proprietary trading firms (HFT), banks, asset managers, and OTC desks. Strategic Execution: A proven track record of initiating, managing, and monetizing institutional relationships with clear examples of revenue and volume growth. Product Knowledge: Deep familiarity with institutional-grade products, including OTC flows, API trading, and custodial architecture. Communication: Exceptional command of professional English, with the ability to present complex financial concepts to C-suite executives. Entrepreneurial Mindset: The ability to work flexibly in a fast-paced, evolving regulatory environment while maintaining a focus on high-yield KPIs (Revenue, Volume, and Onboarding).
Responsibilities
Lead Generation & Conversion: Proactively identify, pitch, and onboard institutional prospects, including proprietary trading funds, hedge funds, asset managers, and family offices. Consultative Selling: Deeply understand client requirements to position the full Crypto.com stack, including our Exchange, OTC desk, Custody solutions, and Crypto-as-a-Service (CaaS). Product Innovation: Identify gaps in the current market and work with internal teams to develop and launch new institutional-grade offerings (e.g., lending, prime brokerage). Market Ambassadorship: Represent Crypto.com at major industry conferences and community gatherings to elevate our brand and deepen our institutional footprint. Full Deal Lifecycle: Take ownership of the entire sales funnel—from initial outreach and market research to drafting and closing complex partnership agreements. Retention & Feedback: Maintain high-touch relationships with your book of business, gathering actionable feedback to drive continuous product improvement. Competitive Intelligence: Stay ahead of market trends and competitor movements to ensure our value proposition remains best-in-class.