Mercuryo
B2C Product Marketing Manager
RemoteFull-timeGlobal
š Seniorš Remote
RemoteRemote work position availableActivePosted within the last 30 days
Job Description
[AI-summarized by JobStash]
You will own SEO and GEO as acquisition channels, defining content strategy, search intent and on-page optimization. You will design and execute B2C marketing strategies aligned with product roadmaps, build user segments, and run acquisition, activation, retention, and reactivation campaigns. You will develop and maintain a marketing calendar, lead email marketing and automation, collaborate with stakeholders to shape campaigns and GTM plans, analyze channel performance and present recommendations, and track competitors and market trends to refine product messaging.
Requirements
- ā5+ years in B2C marketing within crypto or fintech industry in the US Market.
- āPrevious experience owning SEO/GEO initiatives: content strategy, keyword and intent research, on-page optimization, and performance tracking.
- āProven experience leading SEO/GEO agencies and translating technical insights into marketing and product decisions.
- āGTM experience expanding consumer products into new regions or languages.
- āDemonstrated success building and scaling lifecycle programs, especially email and in-product messaging.
- āProven experience running GTM strategies and coordinating across different stakeholders.
- āStrong analytical skills and comfort working with product and data teams to uncover insights.
- āExcellent copywriting and storytelling across email, social, and in-app surfaces.
- āProficiency with CRM and automation platforms.
- āA self-starter attitude with a hands-on execution mentality.
Responsibilities
- āOwn SEO and GEO acquisition
- āDesign and execute B2C marketing strategy
- āBuild user segments for acquisition, activation, retention, and reactivation
- āDevelop and maintain a marketing calendar
- āLead email marketing execution and automation
- āCollaborate with stakeholders to shape campaigns
- āAnalyze performance across channels and recommend actions
- āTrack competitor positioning and market trends
- āExecute GTM plans for new feature releases
Benefits & Perks
- ā22 days annual leave plus 6 company days and bank holidays
- āComprehensive health insurance plans
- āPerformance-based incentives
- āFlexible work schedule and remote work options
- āModern offices and co-working spaces across 6 countries
- āWorking equipment
Tech Stack
GTMproduct messagingCompetitor analysisanalyticscontent strategygrowth hackinguser segmentationDiscordTelegramCRM