P2P Marketplace Lead

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1h ago

P2P Marketplace Lead

Hong Kong / Asia

Business Development – Business Development /

Full-time: Remote /

Remote

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Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

About the Team

Join our Big Fiat team at Binance and help create a state-of-the-art onboarding platform for our customers. Our team, which includes P2P and Fiat, is dedicated to revolutionizing global transactions and financial management. We're committed to making crypto accessible for everyone. Be part of a dynamic team driving the future of digital payments and fintech.
We are looking for an experienced P2P Marketplace Leader to drive the strategy, growth, and operations of a C2C platform. This role requires deep expertise in building and scaling two-sided marketplaces, with a strong understanding of supply-demand dynamics, trust systems, and platform governance.

You will play a critical role in taking the platform from 0 to 1, establishing a sustainable ecosystem, and optimizing long-term marketplace health.

Responsibilities

Lead end-to-end marketplace strategy and operations for a C2C platform

Drive cold start execution, including supply acquisition and demand activation

Design and optimize supply-demand balance mechanisms to ensure liquidity and efficiency

Build and refine trust & safety systems, including user reputation, fraud prevention, and dispute resolution

Develop and implement platform governance frameworks and policies

Analyze marketplace data to continuously improve conversion, retention, and engagement

Collaborate with product, growth, and engineering teams to enhance user experience

Explore and integrate emerging technologies (e.g., AI, crypto where relevant) to improve marketplace dynamics

Requirements

5+ years of experience in C2C marketplaces strongly preferred; B2C marketplace experience will be considered if accompanied by relevant transferable experience (e.g., Taobao, Tmall, Xianyu or similar)

Proven experience as a core operations leader in a P2P / C2C marketplace environment

Hands-on experience in 0 to 1 marketplace build-out

Strong understanding of:

Two-sided marketplace dynamics

Cold start problem-solving

Supply-demand balancing

C2C trust mechanisms and platform governance

Deep familiarity with C2C marketplace logic and user behavior strongly preferred

Strong analytical and problem-solving skills

High level of self-learning ability and adaptability

Preferred Qualifications

Experience or strong interest in crypto/Web3 ecosystems

Familiarity with AI tools or applications in marketplace optimization

Experience working in international or global markets

Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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Binance

Location: Asia

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