Finst
Performance Marketing Specialist
NEWAmsterdamFull-timeGlobal
š Midš Hybrid
ActivePosted within the last 30 days
Job Description
[AI-summarized by JobStash]
You will develop and execute performance marketing strategies, run and optimize large-scale online campaigns across channels, and lead client acquisition efforts. You will analyze data, design and run A/B tests, optimize budgets and creatives, report performance to senior management, and ensure campaigns meet compliance requirements.
Requirements
- āFluent in English
- āAt least 3 years of experience in a similar role at a fast-growing European fintech
- āBachelor's or Master's degree in business, marketing, communication or related field
- āDeep knowledge and understanding of the crypto industry
- āExcellent communication, analytical and numerical skills
- āProven track record of meeting and exceeding targets in a fast-growing start-up or scale-up
- āAbility to manage large budgets autonomously and efficiently
- āProficiency with data visualization tools such as Looker Studio, Tableau or PowerBI
- āStrong expertise in attribution modeling and cross-channel measurement
- āComfortable working in regulated industries with awareness of advertising compliance
Responsibilities
- āDevelop and execute performance marketing strategy
- āRun and optimize large-scale online campaigns across Google Ads, Meta, YouTube and app stores
- āLead client acquisition strategy across digital channels and markets
- āCollaborate with the marketing team to create engaging marketing materials and creatives
- āAnalyze campaign data and translate insights into tests and optimizations
- āDesign, execute, and analyze A/B tests to improve performance
- āMonitor industry trends and recommend new strategies
- āPrepare regular performance reports and KPIs for senior management
Benefits & Perks
- āCompetitive fixed remuneration
- āTailored training and development plans
- āFlexible work: office in Amsterdam and/or remote
- ā25 paid holidays per year
- āMacBook or Windows and ergonomic equipment provided
- āMonthly team drinks and yearly off-sites
Tech Stack
TableauMetaA/B testingbudget managementcomplianceattribution modelingPlay Storedata visualizationPowerBI