GoMining
Senior CRM Manager
NEWWorldwideFull-timeGlobal
š Midš Remote
ActivePosted within the last 30 days
Job Description
[AI-summarized by JobStash]
You will develop CRM streams for Mining, GoMining Academy, and Miner Wars and support onboarding development. You will design omnichannel flows (email, push, in-app), segment users by behavior and attributes, define event and attribute requirements with product, write communication copy and set up email HTML when needed, run A/B tests and analyze results, launch data-driven hypotheses, delegate tasks, ensure execution quality, and take ownership of growing CRM channel revenue.
Requirements
- ā5+ years of experience in CRM marketing
- āHands-on experience with Customer.io or similar platforms
- āExperience building complex triggered and omnichannel flows
- āAbility to formulate and validate hypotheses
- āStrong understanding of statistics and A/B testing principles
- āAbility to quickly understand the product and adapt to change
- āAbility to make independent decisions without constant supervision
- āExperience working in a multitasking environment
- āReadiness to respond quickly to work-related communications
- āEnglish level: at least Intermediate (spoken and written)
Responsibilities
- āDevelop and optimize CRM scenarios within the assigned streams
- āDesign omnichannel flows (email, push, in-app)
- āDevelop, prioritize, and launch data-driven hypotheses
- āRun A/B tests with control groups and analyze their impact on key metrics
- āSegment users based on behavioral events and attributes
- āDefine requirements for events and attributes in collaboration with the product team
- āWrite communication copy and perform email HTML setup when needed
- āDelegate tasks and ensure quality of execution
- āDrive CRM channel revenue growth within the assigned scope
- āSupport development of onboarding
Benefits & Perks
- āSupport for courses conferences and English learning (up to 100% coverage)
- āRemote or hybrid format with flexible hours across international teams
- āPaid leave: up to 28 vacation days plus 8 company holidays and 5 personal days per year
- āStructured performance reviews and team awards
- āRetreats in international locations (for example company apartments in Cyprus)
Tech Stack
HTMLomnichannelpushevent trackingemailcopywritinganalyticsCustomer.iosegmentationCRM