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Head of Marketing

NEW
Multiple locations: Hong Kong, Singapore, Dubai, ...Full-timeGlobal
šŸ“Š ExecutivešŸ  Hybrid
ActivePosted within the last 30 days

Job Description

[AI-summarized by JobStash]

You will set marketing strategy and quarterly plans across brand, demand, product, regional, and partner marketing. You will build a pipeline engine across SEO, content, paid, events, and website conversion, and design lifecycle and CRM programs to drive activation and retention. You will define ICPs and messaging, run product launches, and enable sales with tools and win-loss insights. You will own PR and external communications, localize regional programs, and implement analytics, attribution, and experimentation frameworks. You will work closely with Sales, Product, RevOps, CX, Partnerships, Compliance, and People Ops, and hire and develop high-bar marketing talent.

Requirements

  • ā—Experience building marketing from first principles in a scale-up environment
  • ā—Strong B2B fintech or payments background
  • ā—Experience with cards and crypto is a plus
  • ā—Proven demand generation and performance marketing leadership across SEO paid content and events
  • ā—Product marketing experience including ICPs messaging launches enablement and win-loss
  • ā—Global execution experience with emphasis on Asia and LATAM
  • ā—Data-driven operator with HubSpot and analytics fluency and strong partnership with RevOps
  • ā—Ability to hire and develop high-performing marketing talent
  • ā—Experience defining attribution scoring dashboards and experimentation frameworks

Responsibilities

  • ā—Set marketing strategy and quarterly plans across brand demand product regional and partner marketing
  • ā—Build and optimize a pipeline engine across SEO content paid events website conversion and speed to lead
  • ā—Design and run lifecycle and CRM programs to drive activation engagement and retention
  • ā—Define ICPs and messaging and lead product launches and sales enablement
  • ā—Operate a win-loss program and translate findings into product and sales actions
  • ā—Own PR and external communications and maintain consistent narrative across regions
  • ā—Plan and execute regional and partner marketing including localization for priority markets
  • ā—Establish marketing operations including definitions scoring attribution dashboards and hygiene in HubSpot
  • ā—Install experimentation frameworks for ads landing pages and messaging with clear success criteria
  • ā—Hire upgrade and coach marketing team members and run cross-functional rhythms with stakeholders

Tech Stack

HubSpotSEOpipelineICPCRMRevOpslocalizationpaid advertisingproduct marketingPRproject:Reap
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