Wave Mobile Money
Head of Marketing
Remote ( UK, Spain, USA, ...Full-timeGlobal
š Executiveš Remote
RemoteRemote work position available
Job Description
[AI-summarized by JobStash]
You will lead and grow the marketing function, building and mentoring a high-performing team and managing external agencies and PR. You will develop and execute multi-channel product marketing strategies with emphasis on high-impact offline channels, social media and influencer initiatives. You will monitor and analyze campaign metrics, continuously refine messaging for segments, identify and close marketing partnerships, establish and manage country marketing budgets, optimize customer acquisition costs, and oversee consistent brand communications. You will travel periodically to operating markets to inform and validate marketing activities.
Requirements
- āFluency in English and French
- āAt least 10 years of experience in marketing at an FMCG, tech start-up, telco company, or similar
- āExperience developing or executing B2C marketing strategies in Africa
- āWillingness to travel frequently to operating markets
- āStrong storytelling skills in writing and verbally
Responsibilities
- āLead the marketing team
- āBuild and mentor a high-performing marketing team
- āFoster cross-department collaboration to prioritize and execute marketing activities
- āManage relationships with external marketing agencies and PR teams
- āDevelop and execute multi-channel product marketing strategies
- āPrioritize and run high-impact offline channels including billboards, radio and BTL activations
- āCreate and execute social media and influencer strategies
- āMonitor and analyze marketing metrics to measure and improve campaign effectiveness
- āContinuously refine messaging across channels and target segments
- āIdentify and secure marketing partnerships
- āEstablish and manage marketing budgets for each country
- āOptimize customer acquisition costs in collaboration with growth teams
- āOversee brand communications and ensure consistency across touchpoints
- āTravel to operating markets periodically
Benefits & Perks
- āYearly $1,200 coworking meetup stipend
- āSubsidised health insurance for employees and dependents (varies by country)
- āRetirement contributions (varies by country)
- āSix months fully paid parental leave and subsidised fertility assistance
- āFlexible vacation (most take 21-30 days per year)
- ā$10,000 annual charitable donation matching
Tech Stack
team managementBTLPRMessagingAfricaB2C marketingbillboardBTL activationproduct marketingFrench